STUDIO LAB to Showcase GENCY PB at MWC 2025 4YFN

STUDIO LAB to Showcase GENCY PB at MWC 2025 4YFN (Photo: GENCY PB)

STUDIO LAB ( a pioneer in transforming commerce content with generative AI and robotics technology, will present its groundbreaking innovations at the Mobile World Congress (MWC) 2025, the world’s largest wireless communications exhibition. The event will mark the European debut of STUDIO LAB’s GENCY PB, an automated photography robot, and GENCY, an AI-powered commerce content automation service, signaling the company’s ambition to expand into global markets.

GENCY PB is an intelligent robotics solution designed to automate commercial and portrait photography processes. Utilizing real-time AI analysis, GENCY PB identifies the optimal camera angles and accentuates the subject’s features to produce professional-grade images without requiring human photographers. From capturing a model’s characteristics to highlighting product details and backgrounds, the solution delivers tailored photography that meets the specific needs of commerce enterprises. GENCY PB has also blurred the lines between commercial and personal photography, recently gaining attention through various pop-up events and showcasing the potential for robotics technology to penetrate new markets.

In addition, GENCY offers an AI-based solution for automatically generating product detail pages. With just an image, GENCY can create a professional fashion detail page in 15 seconds. The AI seamlessly automates copywriting, image arrangement, and design, addressing challenges traditionally associated with manual processes while enabling offline sellers to transition to online platforms effortlessly. Small business owners can now create detailed pages quickly and cost-effectively without hiring expensive agencies, ensuring their products are ready for immediate upload to commerce platforms.

These innovations have earned STUDIO LAB prestigious accolades, including the CES 2025 Innovation Award and the CES 2024 Best of Innovation Award, validating the company’s technological excellence. In Korea, major fashion companies such as LF and W Concept have already adopted GENCY to automate their commerce operations. STUDIO LAB continues to demonstrate its global capabilities, participating in events like Tokyo Fashion World and Japan IT Week.

STUDIO LAB’s participation in MWC 2025 4YFN is made possible through the Shinhan Square Bridge Global Program, a collaborative initiative between the Shinhan Financial Hope Foundation, the city of Daejeon, and the Daejeon Center for Creative Economy & Innovation. This program supports promising Korean startups in entering global markets. Companies selected for this program will have the opportunity to showcase their businesses through booth exhibitions and pitching sessions at MWC 4YFN (4 Years From Now) in Barcelona, Spain, gaining access to global networking and business expansion opportunities.

About STUDIO LAB

Originally founded as a spin-off from Samsung Electronics’ in-house venture program, C-Lab, STUDIO LAB has established itself as a leader in AI-based content automation, securing back-to-back CES Innovation Awards with GENCY and GENCY PB. MWC 2025 4YFN is expected to provide STUDIO LAB with another platform to engage with leading fashion and commerce brands and solidify its reputation as a global innovator in the AI and robotics space.